B-to-B marketing fundamentals do not change Thursday, 2 July 2009, 10:06 am

Times change. Markets change. Technologies change. Fundamentals of B2B marketing don't. I keynoted the Business Marketing Association's 2009 “UnLearn” national conference in Chicago last month. Ju. […]

Social Media is the new punk rock Tuesday, 30 June 2009, 3:10 am

Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM. Back in the day, I was into punk rock. It was loud, it was NOT disco, there was a culture surrou. […]

So you want to write an ebook? 30 tips for success Monday, 29 June 2009, 5:23 am

Ebooks are one of the most effective forms of new marketing. Ebooks have tremendous perceived value and therefore people tend to pass them on. They help solve problems and therefore buyers appreciate. […]

Launching ideas at the U.S. Air Force Thursday, 25 June 2009, 5:23 am

I recently spent the day at Davis-Monthan Air Force Base in Tucson, AZ to meet with public affairs officers and senior leaders of 12th Air Force / Air Forces Southern Air Combat Command. In this video. […]

ZeroTrash shows how to create a social media grassroots movement Monday, 22 June 2009, 6:30 am

I had an opportunity to connect with Chip McDermott, founder of ZeroTrash who I originally met at the Inbound Marketing Summit in San Francisco. I haver become fascinated with the online grassroots mo. […]

John Hodgman talks nerd with President Obama at RTVC dinner Saturday, 20 June 2009, 10:19 am

Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker. Imagine following President Obama at the podium? Hodgman nailed it big time. Watch this vide. […]

Multi-tasking at BEA: Speaking and signing while talking sex with Dr. Ruth Friday, 19 June 2009, 6:55 am

At Book Expo America last month, I launched World Wide Rave to the book trade. My friends at Wiley, publishers of my last several books, asked me to do something I've never tried: Sign books while I d. […]

The truth about blog and twitter content syndication Thursday, 18 June 2009, 8:46 am

I'm a huge fan of blog syndication. I write a post once on my Web Ink Now blog, push the button, and it appears in many places such as my Amazon page, sites like MarCom Professional, the search engine. […]

A rant about noise pollution inside U.S. airports Tuesday, 16 June 2009, 6:44 am

Warning: This blog post is a rant. (But it does have a purpose.) I travel a lot, over 100,000 miles so far this year in 8 countries. As I pass through airport concourses (after security), in nearly ev. […]

How an understanding of body language transforms your public speaking Monday, 15 June 2009, 8:08 am

Some of my more popular blog posts in recent months have been about public speaking. Top ten tips for incredibly successful public speaking Presentation 201: Why public speaking is like billiards So I. […]

Do it Right Now: Set your Facebook username Saturday, 13 June 2009, 4:02 am

Starting today (four hours ago as I write this), you can set your Facebook username. Do it now! Previously, Facebook URLs were a series of random numbers. Now you can have a username and provide frien. […]

Ranking Speakers Bureau websites: The good, bad, and ugly Thursday, 11 June 2009, 7:09 am

This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analys. […]

Authenticity vs. Authority Wednesday, 10 June 2009, 8:18 am

Mark Olson asked a bunch of marketers to write a one-paragraph riff on Authenticity vs. Authority. We did not see what the other’s had written until he posted the responses today. Here's what I said. […]

Everybody is wrong Tuesday, 9 June 2009, 4:21 am

What conventional wisdom that "everybody knows" can you challenge? I've gotten tremendous pushback from thousands of people over the past decade on these ideas. But I’ve also had thousands of people. […]

Clip this coupon for $1 million dollar off Ft Myers FL home Saturday, 6 June 2009, 4:49 am

Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people ta. […]

Attention GM: Here are the top 5 marketing ideas for your reinvention Wednesday, 3 June 2009, 9:55 am

This morning when I opened my Boston Globe, I found a full-page ad from General Motors. The ad and a new television commercial both say that GM is re-inventing. (I've re-written the newspaper ad text. […]

Positioning magic at the top end of the market Monday, 1 June 2009, 7:14 am

On Saturday I enjoyed an evening of very intimate magic—a showcase of modern conjuring—by Steve Cohen, the "Millionaire’s Magician". Steve's story is a fascinating example of personal branding s. […]

Hey Twitter: What are you doing? Wrong question! Thursday, 28 May 2009, 7:47 am

It seems like every week, I'm explaining Twitter to people. You probably are too. I don't know about you, but I frequently find it challenging to describe Twitter. I was at a dinner party this weekend. […]

The New Rules of Social Media book series Tuesday, 26 May 2009, 6:07 pm

Today, my publisher, John Wiley & Sons, Inc. announced a new series of books that I will be editing called The New Rules of Social Media book series. The idea of the series is to expand on the ideas o. […]

Anti-Starbucks filmmakers hijack Twitter marketing campaign Friday, 22 May 2009, 3:33 am

Simon Owens points us to a fascinating example of what can "go bad" on Twitter. The instant, always-on aspects of Twitter can make a well-organized "campaign" take off in an unintended direction. Chec. […]

I am not your colleague Wednesday, 20 May 2009, 6:08 am

Have you noticed that more and more bulk email comes in these days with an opening "Dear Colleague"? What’s up with that? According to Wiktionary, a colleague is: "A fellow member of a profession, s. […]

Should Roger blog? Monday, 18 May 2009, 4:15 am

Last week, I had a conversation with Roger Marquis and we can use your help. His company, True Wind Sailcloth Bags, makes a terrific product, popular with his target market. I decided to put Roger's q. […]

A Flip Video camera in every marketers and customers pocket Thursday, 14 May 2009, 3:00 pm

I love my Flip video camera. It is a small and inexpensive digital video camera that I take with me on every business trip. You never know where a great video interview might present itself like the o. […]

Chris Brogan: popular with jocks, nerds, cheerleaders, and teachers too Wednesday, 13 May 2009, 7:09 am

I'm fascinated by online popularity. Why does one YouTube video have 100,000 views and another seemingly similar video only 100 views? I believe that popularity is something that you can help to influ. […]

How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product Monday, 11 May 2009, 6:19 am

Victor Konshin, the author of the #1 book on gout, Beating Gout: A Sufferer's Guide to Living Pain Free, shares with us his before and after experience of a new Web site design. Read on to learn how h. […]

What we all really want is ATTENTION Friday, 8 May 2009, 8:06 am

Since it's Friday, I'd like to be bold and boil down thousands of conversations I've had over the past ten years into one word: ATTENTION. Image credit: engincamp Entrepreneurs, CEOs, and business own. […]

Before You Open Your Mouth: The Keys to Great Public Speaking Thursday, 7 May 2009, 2:28 am

Nick Morgan asks: "Why is most public speaking so awful? Why do we subject our fellow human beings to this form of torture when there are so many better things we could all be doing, like cutting our. […]

Scott Monty of Ford Motor Company discusses social media Tuesday, 5 May 2009, 11:32 am

Yesterday I was at the worldwide headquarters of Ford Motor Company and had an opportunity to connect with my friend Scott Monty, Ford's digital and multimedia communications manager. I asked Scott ab. […]

Sasha Vujacic - The official Web site of The Machine Monday, 4 May 2009, 5:38 am

For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slo. […]

Social media company entrepreneur official garb Friday, 1 May 2009, 1:59 pm

I just love this photo I snapped at the Inbound Marketing Summit in San Francisco this week #IMS09 Social media company entrepreneur official garb 1. Faded jeans 2. Dark jacket or sweater 3. Very comf. […]