How to crowdsource videos for your company Monday, 8 February 2010, 11:44 am

Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts. The contest was simple. "Present an idea which prom. […]

Enjoying a brand called Brand while listening to a Ramones tribute band Saturday, 6 February 2010, 11:20 am

So last night I made my way to Pakhuis Wilhelmina, a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band. (Clic. […]

DSBtheMovie: Crowdsourced film created quickly and with zero budget Friday, 5 February 2010, 12:03 pm

While in Amsterdam where I keynoted the Marketing Pioneers event, I met Jan Willem Alphenaar, Producer and Director of DSB the Movie. The film tells the story of the Netherland's DSB Bank NV which was. […]

Corporate comedy Monday, 1 February 2010, 2:14 pm

Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha). Despite its rarity, come. […]

New Rules, new ideas, and a few secrets: Second Edition of my bestseller Wednesday, 27 January 2010, 7:15 pm

The SECOND EDITION of The New Rules of Marketing and PR is in bookstores now! The book has gone through a complete re-write. See below for what's new. If you haven't read the book at all, now is the t. […]

Seth Godin talks about being a Linchpin Monday, 25 January 2010, 10:08 pm

Seth Godin's new book releases today. I was lucky to receive an early copy of Linchpin: Are You Indispensable? and read it in two sittings. I loved Linchpin. Now I freely admit I am a Seth fanboy (see. […]

News2u helps Kenko become number one online healthcare products store in Japan Sunday, 24 January 2010, 11:37 pm

News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-. […]

Interview with @MasakiIshitani author of Japan's most popular book about Twitter Friday, 22 January 2010, 7:03 am

I'm in Tokyo doing a few speaking gigs, getting caught up with old friends (I lived in Tokyo from 1987 to 1993) and meeting interesting people. Today I connected with Masaki Ishitani author of Twitter. […]

Ben Southall and Tourism Queensland Best Job in the World a year later Thursday, 21 January 2010, 1:03 am

Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand. […]

Get Seen: Online Video Secrets to Building Your Business Monday, 18 January 2010, 3:10 pm

Today, Get Seen: Online Video Secrets to Building Your Business by Steve Garfield officially releases. Get Seen is the second book in my New Rules of Social Media book series. Buy Get Seen here. For t. […]

Twitter use by reporters at Obama speech Monday, 18 January 2010, 12:53 am

I scored a press pass to hear President Obama speak at a rally for U.S. Senate candidate Martha Coakley today. Coakley is locked in tight race for the seat held by Ted Kennedy in Massachusetts. I'm a. […]

8 tips to get your business book published Thursday, 14 January 2010, 10:54 pm

Many people ask me for advice about getting a business book published, so I wanted to blog it for all to see. See below for my 8 ideas if you are interested in doing a business book. But first, check.. […]

Hey Dad, I finally made it to Harvard Business School Tuesday, 12 January 2010, 1:30 pm

More than 15 years ago, I was rejected for admission to Harvard Business School. Based on the fact that I was more interested in partying at Kenyon College than earning great grades, I don’t blame t. […]

Epic ROI rant Thursday, 7 January 2010, 2:26 pm

Yesterday, I participated on a podcast with Ricardo Bueno, founder Ribeezie Media with co-host Stacey Soleil, director of social media strategy with KARMA Media Labs. Towards the end of the podcast, t. […]

How big is YOURS? Wednesday, 6 January 2010, 6:46 pm

Lee sent me an email: "Am enjoying your book The New Rules of Marketing & PR and have recommended it to many colleagues. Wow you really don't like us poor old PR people do you? So - how DO you...

Free ebook on Conflict-Driven Business Writing Monday, 4 January 2010, 9:37 pm

Please download my newest ebook Gaijin Male Model: A Case Study in Conflict-Driven Business Writing. No registration required. If you like the ebook, please pass it on. Conflict. All good film and all. […]

100 Job Search Tips From Fortune 500 Recruiters Tuesday, 29 December 2009, 3:41 pm

My friend Dan Dan Schawbel, a Personal Branding Expert who happens to work at EMC points us to this terrific ebook called 100 Job Search Tips From Fortune 500 Recruiters. Download the free ebook here.. […]

48 ways to explain Twitter to skeptics Friday, 25 December 2009, 1:03 pm

On Christmas Eve with my family, my brother Peter brought up Twitter and expressed skepticism. Rather than try to explain Twitter myself, I tweeted to see what others had to say. I just love the answe. […]

Social media marketing explained in 61 words Wednesday, 23 December 2009, 10:51 am

You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting. […]

Amazon as social networking Tuesday, 22 December 2009, 6:38 pm

With all the buzz in 2009 about the big social networking sites such as Twitter and Facebook, I'd like to give a plug to one of my favorite social networking sites. I know, I know. Most people don't c. […]

How Richard Regan uses Twitter to make million-dollar trading decisions Thursday, 17 December 2009, 9:47 pm

When I visited the CME Group historic Chicago Board of Trade trading floor earlier this week, I spent time with Richard Regan to learn how he uses Twitter as his primary real-time news service to make. […]

Cool Job Alert: Video interview with Allan Schoenberg CMEGroup Wednesday, 16 December 2009, 9:24 pm

I spent yesterday morning with Allan Schoenberg, who is Director of Corporate Communications for the CME Group, the world's largest derivatives marketplace (futures exchange). We spent most of our tim. […]

What Matters Now Monday, 14 December 2009, 10:00 am

As we wind down 2009, it’s time to think about what matters for 2010. My friend Seth Godin has pulled together a remarkable group of more than 70 people who each contributed a one-page essay with a. […]

And the winner is... Awards programs as marketing Thursday, 10 December 2009, 9:35 pm

I'm always on the lookout for an interesting ways that organizations engage with both existing customers and their buyers. For example, a few weeks ago I wrote about a video contest from Boreal Mounta. […]

Google finally gets real-time Tuesday, 8 December 2009, 3:05 pm

Yesterday, Google announced on the official Google blog that real-time Web search is being rolled out. In the Google search results, you will begin to see live updates from sites like Twitter and Frie. […]

Open letter to Ed Whitacre, new interim CEO of GM Thursday, 3 December 2009, 10:59 am

Dear Mr. Whitacre: I was shocked to learn that Fritz Henderson was ousted this week as CEO by the GM board. Having been critical of GM marketing and communications tactics in the past, I felt that Hen. […]

Marketing products with very long sales cycles Wednesday, 2 December 2009, 6:12 pm

My daughter is a junior (third year) in high school so we are still a year away from the college application season here in the U.S. But get this - my family has been in college shopping mode for thre. […]

CEO blogger reaches a global audience including the media and employees Monday, 30 November 2009, 2:52 pm

Last week I sat down with Paul Levy, President and CEO of Beth Israel Deaconess Medical Center (BIDMC) to learn about how he uses his blog. I'm fascinated by CEOs who blog and who are active on Twitte. […]

Great web sites mix art and science Tuesday, 24 November 2009, 5:39 pm

The more I research Web sites—and I've checked out many thousands—the more I realize that the best ones unite many important factors in a way that is difficult to describe. They just feel right—. […]

Contests encourage people to shoot videos promoting your product Monday, 23 November 2009, 10:23 pm

How cool is it when you have a product or service that lends itself to people shooting videos for you! As a marketer or business owner, how amazing is it when people are eager to spread your ideas and. […]