Attention Century 21 Real Estate: Proof new marketing works Wednesday, 8 October 2008, 10:51 am

Late last week, Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC challenged me to give my Top 10 ideas for Century 21 Real Estate to implement The New Ru. […]

Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR Monday, 6 October 2008, 6:35 am

This is a response to a comment that was left by Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC on my post The one question to ask new marketing & PR d. […]

New Marketing Summit Podcast: Why new marketing is more like journalism than advertising Thursday, 2 October 2008, 5:15 am

The New Marketing Summit is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event. […]

The one question to ask new marketing & PR detractors Wednesday, 1 October 2008, 6:54 am

Many people tell me that their bosses, company executives, the CFO, and others in their organization are resistant to new marketing. I point out that executives are just scared. But they aren't really. […]

Top 5 corporate blogging mistakes and how to avoid them Tuesday, 30 September 2008, 6:38 am

Like many of you, I regularly follow a bunch of business-related blogs and check out dozens of others each week. Most of the new ones I check out have no value (for me) so I never return. I've been th. […]

Learning from the 3M Post-It Note debacle: Social media ethics defined Wednesday, 24 September 2008, 6:27 am

One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without th. […]

When your product itself has potential to go viral, create triggers to push it along Monday, 22 September 2008, 5:02 am

I'm fascinated with Web-based products like Hotmail, Gmail, YouTube, and YouSendIt - products that people share with their friends, colleagues and family members. When you get an email from someone’. […]

Certified organic... water! Thursday, 18 September 2008, 3:12 am

I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal. As usual, I just can't help looking: product labels, menu font choices, meal descriptions,. […]

Weasel words, gobbledygook, jargon, buzzwords, babble, blather, and baloney Tuesday, 16 September 2008, 6:14 am

I've written about the plague of gobbledygook in business writing for several years now. I first articulated this problem in my Gobbledygook Manifesto, which provided an analysis of gobbledygook in ov. […]

Don't ruin your great YouTube video with too-slick Madison Avenue packaging Sunday, 14 September 2008, 1:08 pm

Readers of this blog know that I am a huge fan of YouTube videos created to spread an idea or story. When people share your ideas and stories with their friends, family members, and colleagues, and th. […]

Social media (finally) makes its way (slowly) into the closeted world of Investor Relations Wednesday, 10 September 2008, 6:19 am

I've written a great deal about how social media has gradually become an important aspect of public relations. For example, smart PR people at companies and agencies have created terrific online media. […]

All kinds of people visit your online media room, not just journalists Friday, 5 September 2008, 1:38 pm

Your buyers are snooping around your organization by visiting the media pages on your Web site. Your current customers, partners, investors, suppliers, and employees all visit those pages. Why is that. […]

NY Islanders Blog Box - a bold move into social media Saturday, 30 August 2008, 5:16 am

In an environment where many organizations are afraid of social media, consider the bold move made by the New York Islanders. The team created what they call the "blog box," providing press credential. […]

Its conference and seminar season! Monday, 25 August 2008, 1:09 pm

After a relaxing summer, I'm back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world. Many of the keynote speeches and lon. […]

Anna from IKEA is intellectually challenged (but she has a sense of humor) Wednesday, 20 August 2008, 3:49 pm

This morning the wife was shouting at her computer "Anna is retarded!" What's going on? I wondered… Turns out my better half was trying to buy a bed online at IKEA and was using Anna, IKEA USA's "Au. […]

Nobody cares about your products and services (except you) Monday, 18 August 2008, 3:08 pm

Let's be honest, OK? Nobody cares about your products and services except you and the others in your organization. What your buyers do care about are themselves. And they care a great deal about solvi. […]

How egocentric are you? Saturday, 16 August 2008, 5:20 am

I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provi. […]

Conflict. To make your marketing much more interesting, add conflict Tuesday, 12 August 2008, 1:35 pm

I was fortunate to have taken a bunch of fiction writing classes and spent a lot of time writing fiction prior to starting this blog and writing books about marketing. Something you learn very early i. […]

The Scalper's Got my Baby Saturday, 9 August 2008, 4:42 am

For an interesting use of video check out those produced by Max Deale, author of the self-published book Sold Out, So What! The Secrets that High-Priced Ticket Brokers and Scalpers DON'T want you to K. […]

55,000 free hotdogs and a dozen free videos Thursday, 7 August 2008, 5:41 am

There's been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has be. […]

Podcasting in front of a live audience: Marketing Over Coffee at PodCamp Boston 3 Saturday, 2 August 2008, 10:39 am

I had a rare and exciting opportunity to participate as a guest on the Marketing Over Coffee podcast, with Christopher Penn and John Wall, produced in front of a live studio audience at PodCamp Boston. […]

OK smarty-pants, why don't you show us? Announcing Project Dogfood! Thursday, 31 July 2008, 4:40 am

I'm often asked to critique a site, blog, YouTube video and the like. Hell, that's easy! I just say what I think. A typical top-of-mind reaction I offer might be, "Your site looks cool, but I think yo. […]

Why "do you use social media?" is the wrong question for marketers to ask Saturday, 26 July 2008, 5:58 am

Have you noticed there are a bunch of polls and research reports that ask people questions such as "Do you read blogs?" or "Do you use social media?" or "Do you go to video sharing sites?" Often the r. […]

How well do you know your buyer personas? Tuesday, 22 July 2008, 3:56 am

If you've read my book The New Rules of Marketing & PR or spent time on my blog, you may recall that I stress the importance of "buyer personas." In fact, I believe they're one of the most fundamental. […]

Business-to-business ebooks: Spreading your ideas for free Friday, 18 July 2008, 11:37 am

Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For...

Hanging out with Robert Scoble at Tapulous, producers of Tap Tap Revenge, the #1 iPhone game Tuesday, 15 July 2008, 7:17 am

I am a huge fanboy of Robert Scoble. From his pioneering scobleizer blog (which he started while at Microsoft) to his new gig as Managing Director of FastCompany.TV, Robert is always doing interesting. […]

A viral marketing story suitable for bedtime Friday, 11 July 2008, 7:35 am

Perfect for a summer weekend, check out this ebook of Seussian commentary on the difficulties YOBI CIO Jen O'Meara encountered with "new marketing". Then, watch as Jen uses YouTube to explain what to. […]

Gobbledygook banned by English and Welsh local authorities Monday, 30 June 2008, 4:03 am

Valerie Conyngham points us to a fascinating story. The Local Government Association (LGA), an association of English and Welsh local authorities representing over 50 million people, has told local go. […]

Facebook and YouTube blocked by paranoid corporations at their own peril Thursday, 19 June 2008, 3:46 pm

I've had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my full-day New Rules of Marketing seminar and my keynote speeches. In my very. […]

Do you sell camels? Monday, 16 June 2008, 7:30 pm

Nearly every time I give a speech someone says: "But my buyers aren't online. My buyers don't use Google to find answers to problems or to research products." When I hear this question, I immediately. […]