Girls Fight Back… with video Wednesday, 1 September 2010, 2:16 pm

September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year. In this spirit, I'd. […]

Eerily accurate predictions from AT&T 1993 television advertising Tuesday, 31 August 2010, 12:32 pm

Take a look at this interesting montage of television advertising from AT&T from nearly 20 years ago. The "You Will" series looked at what you will be able to do in the future. It's amazing how many o. […]

Monster Brand Journalism Thursday, 26 August 2010, 3:39 pm

I was delighted when Monster reached out to my publisher John Wiley & Sons to request an excerpt of my book Marketing Lessons from the Grateful Dead which I wrote with Brian Halligan and that came out. […]

Awesome Air New Zealand All Blacks rugby safety video Tuesday, 24 August 2010, 1:46 pm

Last year I had the pleasure of speaking at the Marketing Now! conference in Wellington, NZ hosted by my friend Siobhan Bulfin. I met marketers from both Air New Zealand and the New Zealand All Blacks. […]

Lollapalooza in sign language Friday, 20 August 2010, 6:46 pm

Had a great weekend with my family at Lollapalooza in early August. We saw a bunch of bands, including Arcade Fire, Jimmy Cliff, Balkan Beat Box, Drive-By-Truckers, Devo, Gogol Bordello, Spoon, Green. […]

Educating your salespeople about the new B2B sales cycle Tuesday, 17 August 2010, 5:40 pm

I spent most of my career in B2B marketing, although for four years I was in B2B sales. So I've seen both sides. Back in the mid 1990's it was hard to find evidence of love between marketing and sales. […]

Video documentaries as brand journalism Friday, 13 August 2010, 1:28 pm

A short online video documentary is a terrific form of brand journalism for any organization. Brian Halligan and I recently finished out "follow the band book tour" to launch our new book Marketing Le. […]

Offering unique experiences generate attention for nonprofits Monday, 9 August 2010, 8:51 pm

I recently joined digital media advisory board of HeadCount, a nonprofit that registers voters at concerts and makes civic participation part of the live music experience. Artists such as Dave Matthew. […]

Creative commons and facilitating mashups to spread your ideas Sunday, 8 August 2010, 3:48 pm

I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share and build upon the work of others. With a CC attribution, originators of works assert legal cop. […]

What can YOUR business learn from the Grateful Dead? Thursday, 5 August 2010, 4:39 pm

Regular readers of this blog know that my co-author Brian Halligan and I are nearing the end of our book tour for Marketing Lessons from the Grateful Dead. I’ll temper my Grateful Dead obsession and. […]

Limited editions and collectors items Tuesday, 3 August 2010, 2:43 pm

This past weekend, Brian Halligan and I were at the Gathering of the Vibes festival launching our book Marketing Lessons from the Grateful Dead. We hung out backstage, met some of the bands, did some. […]

Rob Barraco on the Dead, taping concerts, and building a fan base Friday, 30 July 2010, 4:23 pm

Rob Barraco plays keyboards and vocals for Dark Star Orchestra. From 1999, Rob has been part of Phil Lesh and Friends and in 2002 he joined with the original members of the Grateful Dead for the Alpin. […]

Give back to your community: A marketing lesson from the Grateful Dead Wednesday, 28 July 2010, 11:53 am

The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss. […]

Grateful Dead book tour begins Monday. Join us! Sunday, 25 July 2010, 11:25 am

Our book tour for Marketing Lessons from the Grateful Dead begins Monday July 26. Join me and Brian Halligan in our Follow the Band Book Tour (hashtag #GDbook) as we present the ideas in the book, do. […]

Efficiency and cranking stuff out Monday, 19 July 2010, 7:50 pm

Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?" In the past few days about a dozen people have asked me how I can crank out...

New book! Marketing Lessons from the Grateful Dead Friday, 16 July 2010, 12:01 pm

Our secret is out. For the past four months, I have been quietly working on a book with my friend Brian Halligan, CEO of HubSpot on a book project. Marketing Lessons from the Grateful Dead: What Every. […]

Join us on our Grateful Dead book Follow the Band Book Tour Friday, 16 July 2010, 12:00 pm

Brian Halligan and I just announced our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Join us in our Follow the Band Book Tour (. […]

Brand journalism from Boeing at the Farnborough Airshow Thursday, 15 July 2010, 5:07 pm

In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site. Starting today, the smart communicators at Boeing have developed a site to show. […]

Social networks and chewing gum in your hair Wednesday, 14 July 2010, 3:59 pm

My friend Mark Amtower announced back in 2009 that he was considering leaving Facebook. He didn't. Leaving a social networking site is tough. Because social networking is like a cocktail party, leavin. […]

Hey CBS TV News - the Netherlands lost - Real-time #FAIL Monday, 12 July 2010, 12:07 pm

As I write this blog post it is 15 hours since Spain won the FIFA World Cup. Yet the CBS Television News site has this story on the site The Netherlands Win World Cup As I write this, the story...

Mazda Australia social media Zoom Zoom Thursday, 8 July 2010, 1:48 pm

Last year, I was in Melbourne, Australia delivering a Social Media Masterclass and participating in a few Tweetups. I met James Duthie and we got to talking about Automaker websites around the world a. […]

Free Marketing Strategy Planning Template Thursday, 1 July 2010, 12:56 pm

Download my Marketing Strategy Planning Template (No registration required). As I speak with people from around the world -- those who have read my book The New Rules of Marketing and PR (published in. […]

How to integrate social media into a conference or event Tuesday, 29 June 2010, 7:32 pm

The conference as we used to know it was very stiff, structured and didactic. It's been the same since Cicero—the speaker spoke and the audience listened. Maybe the audience had a chance to ask ques. […]

Book publisher goes real-time with Truman Fires MacArthur Saturday, 26 June 2010, 1:44 pm

When President Obama chose to replace General Stanley A. McChrystal following the fallout from the general's controversial comments in a recent Rolling Stone article, the media was in a frenzy. Becaus. […]

Shortest marketing conference ever Thursday, 24 June 2010, 11:44 am

On July 6 at 6:00 pm eastern, 60 thinkers speak for 60 seconds each about how to increase your digital influence. The Influencer Project I’ll be one of the presenters. It is a stellar lineup. It’s. […]

Social media at Deloitte Australia Monday, 21 June 2010, 5:38 pm

How does a large professional services firm communicate using the tools of social media? For an answer, take a look at this excellent report Social Media at Deloitte. (Consider sending it to your boss. […]

The perfect gift for Dad Friday, 18 June 2010, 12:11 pm

Can't decide what to get Dad for Fathers' Day? Are you a father who wants to drop a hint to your family? Here is the perfect gift. (Awesomeness in a box). Direct link here. Video produced by my friend. […]

Mr. President, next time stand up Wednesday, 16 June 2010, 3:17 pm

I am a keen observer of Presidential communications strategies. I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects. Many. […]

I do not friend logos Monday, 14 June 2010, 6:43 pm

Facebook is a great way to connect. It's about friends and associates. (And faces too.) In recent months, many people want to friend me on Facebook with a company logo as their photo. I say no to thes. […]

Real-time blog post gets Eloqua CEO tons of B2B ink Wednesday, 9 June 2010, 2:48 pm

Imagine a huge company announces it is to acquire one of your competitors. It hit the wires five minutes ago. What would you do right now? Not tomorrow. Now. How about writing a blog post about it in. […]