Small business owners are developing a big interest in RSS marketing. Business blogging is just hitting stride, and on the horizon are other exciting tools that can improve search engine visibility and draw customers to your site.

Drawing customers to a site is one thing, but how do you keep them coming back? A good RSS marketing strategy will provide timely notifications and alerts to customers. It’s a solid way to keep a prospect’s interest. Using next-generation Web reach and hold niche customers is an additional approach that’s also gaining steam.

Useful, easy-to-use functions that are added to your site will be another draw for your visitors. Widgets fit this bill. A widget is a bit of programming code that’s embedded into your Web site, a user’s desktop or mobile phone. Widgets enable a visitor to do something at the touch of a button. For example, a widget might immediately take a customer to a reference tool you have on your site, or email a link to a friend. As part of a blog or Web site, a widget can deliver functional advertising that will enable you to connect with your user. Check out PageFlakes for some good widget examples and to get a better visual idea of what widgets can do for your site.

Tags: advertising, alerts, blog, blogging, Business, desktop, email, hr, im, IT, link, marketing, media, mobile, notification, ping, PR, RSS, search, Search Engine Visibility, visibility, widgets

This entry was posted on Wednesday, March 12th, 2008 at 6:34 am and is filed under RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.