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Using Web 2.0 To Collect Consumer Feedback

April 24th, 2008 by Eileen Peck

Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The […]