Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom […]

Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be […]

If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without […]

Blog marketing goes beyond RSS publishing, great content and Google analytics. It also encompasses becoming well acquainted with your online neighborhood. A builder is always looking at possible land to develop, keeping an eye on what land is being bought, and by whom, in the neighborhoods and towns that their brands compete in.

And so should […]

Business blogging’s most arduous and time consuming task is getting that relevant content published on a daily basis.
You’ve optimized for search engine visibility, you’ve submitted your site to directories, you’ve been monitoring your analytics and tracking conversions.
Working Hard for the Content
You’ve been working pretty hard for the content, so why not let that content work […]

Blog marketing puts you where so many companies yet fear to tread. They can only come to regret lagging behind as studies continue to bolster the data that informs us all that buyers are shopping on the web. And not just any buyer.

Buyers who understand videos, blogging and podcasting. Buyers who will utilize every […]

Blog optimization requires that you learn the language that your customer is using when seeking you out. After you have developed a “lexicon” of keywords and keyword phrases that are representative of you customers’ “lingo”, you have opened the door to the power of “pull” advertising. Your optimized site will pull your customer towards you, […]

Blog site platforms utilizing the newest Web 2.0 technology are worth their marketing weight in gold. Case in point.

“The YouTube announcement [for the iPhone] is an embodiment of Google’s technology that is hardwired into the iPhone,” said Stephen Arnold, author of a book on Google, in an interview. “There will be more of Googleplex to […]

RSS publishing strategies that target the ‘X’, ‘Y’ and Millennial generations present the online marketer with a myriad of powerful methods of pushing their brand to the forefront. Text messaging can easily become a powerful element to integrate into your blog marketing campaigns. These are the generations that have been internet savvy since childhood. […]

Mommycast.com, a recent “Official Honoree” of the Webby Awards, employs a blog that is 100% podcasting. Webby award notwithstanding, is that a mistake? I pause to wonder how many “mommies” have Ipods. How many potential readers and potential customers are lost when they realize that,save for podcast summaries,there is no written content?
It is important to […]