The technology that promotes your site, i.e., blog site platforms, XML/RSS, podcasts, videos, etc., is always subject to change. Certainly, if you have been exploring the possibilities of blog marketing for your small business, you no doubt have read about Google’s transition to universal search and the growing emphasis on vertical search, suggesting […]

Blog promotion strategies are sometimes so simple that some shy away for fear of looking, well, foolish. Yet it is often the simple campaigns that will reap the longest lasting rewards and the most satisfying results. Earlier we spoke of guest blogging, this post will deal with forums.

Using Forums to Cast a Net
Bob has a […]

Blog Marketing tips? Well, we have lots of them.
Here are a few that experience has taught us work well for us:

Thoroughly research and collect market intelligence. Keep an eye on the public buzz in order to discern the key differences between your brand and those of your rivals. People tend to discuss products in general […]

Blog Optimization expert Terry Wells of Developer Shed realizes that the right choice of keywords and keyphrases are some of the initial steps that businesses need to take in order to have a good shot at being ranked high in search results for the services they offer. This is true for blogs (whose authoring tools […]