Static Websites Can’t Compete With Blog Marketing
Browsing through websites of local retailers and small businesses you tend to find sites that evidence a great deal of sincere effort invested into content that can only serve them a limited amount of time. Static websites, no matter how attractive or informative, are immediately stale upon the second visit and as soon as a competitor jumps in the game with podcast marketing and blog promotions, the pretty website that is frozen in time will loose their traffic.
Savvy Consumers Expect More From Your Site
Tan Kian Ann at Blogpreneur makes a valid observation.
“Let’s say you bump on a normal website with a very interesting article. Would you come back the next day, expecting more articles? Probably not.”
Your Web 2.0 savvy consumer has been spoiled by the options to feast on continuously fresh content, entertained by videos and educated by podcasts. Having the right product in the right size is just not good enough anymore when the guy down the street has what your customer wants, and a banquet too.
Make a Commitment to Your Content
Another common mistake that is made by the small business that has gone ahead and made the investment into integrating a blog site platform is that he hasn’t fully made a commitment to his content. He’ll gear up the frequency of his posting for one particular blog marketing event and then revert to the occasional post. Again the savvy browser has only to glance at the archives to see how consistently the blog is updated and if there is a healthy supply of posts.
It makes no sense for businesses to invest in a static website or upgrade to blogging and not fully exploit a continuously productive means of gaining brand exposure at a pittance of the price.
Tags: blog-promotions, blog-site-platforms, brand_exposure, marketing_event, podcast-marketing, savvy_consumer, static_website, static_websites