At the Future of Web Apps (FOWA) conference last week, WordPress founder Matt Mullenweg threw around some interesting numbers and provided some cautionary advice to corporate bloggers.
The interesting statistic he provided is that WordPress supports more than 2.5 million blogs. That’s a huge number, but it doesn’t distinguish between corporate bloggers and personal bloggers. […]

Being a blogger does not mean being a writer.You wouldn’t be a small business owner without a story (your product/service) and passion to tell (sell) it. The hesitancy to blog can easily be overcome by realizing that business blogs provide yet another means for you to tell your story passionately, another opportunity not only to […]

Some products have a natural born audience, a sub-culture of enthusiasts who have formed associations centered around the use of that product.
By way of example,if you sell motorcycles,sports cars, boats,skis,hiking equipment,fishing gear, or bicycles, you have an enthused and active community of your product’s users just waiting for a new place to congregate online.
Yet, many […]