Search Engines v. RSS Feeds
What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site and let them return.
The primary purpose of a search engine is to take in a keyword or phrase and use it to locate and return relevant online resources. Search engine technology has changed quite a bit in the last ten years, and the move toward semantic searches means that search engines will get much better at locating and ordering relevant search results.
The primary purpose of an RSS feed is to notify a particular user that new content is available on previously visited sites. RSS feeds can be managed by a newsreader, either run separately or integrated into a browser or similar application.
The search engine and the RSS feed do two different things, and a good promotion approach doesn’t make anyone choose between the two. The search engine leads visitors to the site and the RSS feed entices them to come back by notifying them of new or updated content.
RSS marketing isn’t a one-size-fits-all approach to notification, however. Not all RSS aggregators are compatible with each other, and can cause distribution difficulties. The technical competence of your readership may also play a role in the effectiveness of your RSS marketing strategy.
RSS Applied is a leader in RSS marketing, and can help you establish and maintain RSS feeds that support your site and blog promotion strategies.
Photo Credit: Sophie
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