RSS publishing frees up man power. Who is responsible for emailing your company newsletter? How much time does it take for them to format, write and send it out? How much time is wasted keeping the email list up to date? How many of your company emails end up deleted or consigned to spam?

Wouldn’t you rather that your customer knocks on your door rather than you pecking on his email door? That is what RSS publishing allows. If you have a company blog, the case can be made that you can streamline all of your communication efforts and free up man hours wasted on newsletters that provide very little in the way of feedback.

“RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user’s choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.”
RSS Specifications

RSS publishing frees up time spent communicating in numerous ways. The ultimate result is that you have an immediate connection with your customer/readers that they have sought out, as opposed to email that they are annoyed with.

Carol keeps up with new entries into the real estate market by subscribing to various realtor feeds via RSS. She’s also able to keep up with stock market news from her broker, as well as keep an eye on new sales from various retailers she has subscribed to.

Bob is a financial advisor who delivers his popular advice via podcast marketing via RSS feeds. Jack runs a local cycle shop and promises his RSS subscribers a one day advance notice on sales before advertising to the general public.

RSS feeds provides non-intrusive,instant communication to your target audience as soon as you update your site. Having subscribers is the most sincerest form of flattery on the internet as well as one of the most effective methods of keeping your client base up to date.

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Tags: communication_method, company_newsletter, email, RSS-promotion, RSS-publishing, subscribers

This entry was posted on Monday, May 14th, 2007 at 5:21 am and is filed under RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.