Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom […]

RSS publishing is a powerful tool for disseminating your content and increasing your traffic and search engine visibility. Personally, I have become a feed glutton, my reader serving up a full banquet of research and reading entrees from the blogs I have found to have a hearty serving of relevant content.
As soon as I […]

Blog marketing goes beyond RSS publishing, great content and Google analytics. It also encompasses becoming well acquainted with your online neighborhood. A builder is always looking at possible land to develop, keeping an eye on what land is being bought, and by whom, in the neighborhoods and towns that their brands compete in.

And so should […]

RSS publishing is duly noted for it’s efficacy in disseminating your content,enhancing brand recognition, increasing traffic and elevating a site’s search engine visibility. But is that content there to serve your reader first, or to serve your marketing objectives at the expense of the reader?
The subject comes up in a discussion at MediaPost about Freakonomics’ […]

Just as RSS marketing serves to syndicate your content, so do widgets. Google calls them gadgets, some folks call them badges. You likely have a few on your desktop that keep you advised of weather or flight cancellations. Besides being a bit addictive, they serve a very practical purpose for business blogging and e-commerce.
“Widgets are […]

Corporations have been implementing internal blogs, RSS publishing and there is even some experimentation with micro-blogging, ala Twitter. Yet many still are hesitating at the gate as to whether they will make an entry into corporate blogging.
Marriott Corporate Blog
There can be no predicting how each corporate voice will be judged, outside of the standard litmus […]

RSS publishing’s intrinsic facility makes it an effective means of content distribution for both mobile and video.

Since 2005 eBay customers have submitted their bids over their mobiles via UnWired Nation’s trial voice platform, the development of which resulted from the desire to get around the complexities of sending data to mobile […]

Adding videos to your menu of online marketing tools is icing on the cake. But first you have to bake the cake. As attractive as videocasting is, much depends on the maturity of your site, your stockpile of optimized content, and the results from your current blog promotion campaigns.
It is not the wisest strategy to […]

Reading a post on the advertising possibilities with mobile marketing, I was reminded of a nephew whose cell phone is attached to his hand and his skate board attached to his legs. The perfect demographic for mobile marketing and SMS campaigns.
Mobile and SMS Marketing
“The time is right to get engaged in mobile marketing. […]

Business blogging, podcasting, social media marketing, videocasts are only some of the tools available for both the budget conscious entrepreneur or the corporate giant. Your future marketing campaigns will likely involve a mixture of all of these, often in combination with offline media.
Marketing Across Media Channels
Shani Reardon at Mediapost.com counsels…
“..Looking at the big picture,…implementing […]