Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be […]

If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view […]

Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it […]

RSS publishing is a powerful tool for disseminating your content and increasing your traffic and search engine visibility. Personally, I have become a feed glutton, my reader serving up a full banquet of research and reading entrees from the blogs I have found to have a hearty serving of relevant content.
As soon as I […]

A blog promotion coordinated with an offline ad campaign can produce an extremely effective, traffic producing advertising campaign. As a consumer who has often made purchases via an offline ad that pointed me to a website, I hate to see that I am predictable, but,  I am one of the 2/3 of internet users who […]

Search engine visibility for your site is greatly improved for local search results by optimizing your images, especially given Google’s and Yahoo’s implementation of universal search.

Beyond aesthetics, images cause a viewer to linger, particularly if your product has a community of “passionate users” (a label applied to those consumers whose enthusiasm often culminates in vibrant […]

Blogs designed for business seem almost tailor made for some industries. If you are a real estate broker, the advantages to business blogging could quite literally fill a book.

Realtors Speak Rich Keyword Content Naturally
Blog marketing is concerned primarily with disseminating relevant, quality information/content to your target demographics by employing blog optimization and other techniques designed […]

Blog marketing starts with a well designed, keyword optimized website and blog, but it certainly doesn’t end there. Granted, the work to achieve successful content promotion, initially, can be intensive. But like a finely tuned sports car, it doesn’t matter how fast or how well engineered, it will only sit there and look pretty if […]

Blog promotion campaigns focused on driving traffic to your e-commerce site are all for naught if your customers can’t get their shopping carts out of your door. Shopping carts abandoned during the final stages of a transaction can be attributable to a number of factors.Bryan Eisenberg at ClickZ.com has pointed out that lack of […]

Blog marketing and blog promotion all rest on a foundation of keyword rich, relevant content. At least that is what you hear all the time and you can’t help but think to yourself, “What the heck does this have to do with community and customer conversations and authenticity- those common blogging buzzwords? And what […]