Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing medium is emerging.

A recent announcement from a group of Podcast professionals may allay some concerns businesses might have in investing in podcast marketing. In fact, as a business using Podcasts, you are a type of pioneer, and as such, you are invited to join and have a say.

“Industry leaders from the podcasting community announced today the formation of the Association for Downloadable Media (ADM). The goal of the ADM is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship.
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There has been a need for industry standards in the podosphere, and the ADM will help accelerate its growth into a commercially viable medium. “Podcast advertising is a burgeoning medium for marketers.” “Spending on podcasting advertising will quintuple over the next five years, from an $80 million market in 2006 to $400 million in 2011, says Geoff Ramsey, co-founder and CEO of eMarketer, Inc.” eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year’s $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Internet video advertising will be a nearly $3 billion business. Much of online video will be downloadable. Further, it is estimated that Apple has sold over 100 million iPods and that more than 300 million copies of iTunes have been installed. And according to an Arbitron/Edison Internet and Multimedia 2007 study, the number of people in the U.S. who have listened to a podcast has grown to 13% in 2007. Agencies (AAAA).
(Source)

Podcast marketing, just like blogs and RSS marketing, is not going away. If the Wild West metaphor can be used once more, shaping and taming the frontier of online marketing promises to be just as profitable as taming the Wild West turned out to be.

Tags: emarketer, podcast, podcast-marketing, podcasting, rss-marketing, video_advertising, video_marketing

This entry was posted on Monday, July 30th, 2007 at 3:17 pm and is filed under Podcast Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.