Optimizing for Images, Videos, and Podcasts
Blog marketing through the use of videos is rapidly gaining interest as it continues to result in increased traffic and conversions for online marketers.We recently touched on the importance of optimizing the images on your website. In a recent interview, Rohit Bhargava of Interactive Marketing confirms the importance for image and video/podcast optimization.
Image, Video and Podcast Optimization
“Image search and video search and big open playgrounds right now. This is mainly because there is a gap in the rising quality of search versus the content that is tagged and indexed properly by brands and marketers. Do a quick image search on google and you will see what I mean. If any brand focused on this, they could own their own image searches with relative ease and optimize their videos for search through transcripts and tagging properly (among other things). I truly don’t understand why more brands have not made this a priority.”
As the technology evolves to better tag video and Podcasts, the above suggested transcripts are well advised, not only for the purposes of search engine visibility but for the convenience of your reader. Some readers are not plugged in or can’t listen to your broadcast at work. They, however, still want to know what you have to say and a transcript will be appreciated.
Another question that arises - which relates more to the quality of your broadcast than actual optimization technique - is the question of background music. MasterMedia.org has put together a list of options that will be worth bookmarking for future reference. Follow the link below.
Improve Video and Podcasts With Music
“Finding free music for videos or audio Podcasts seems to be one of the hardest activities. Most of the audio content available online is protected by copyrights and the threat of bumping into illegal content is always in the air. Is it possible to have access to music that is freely downloadable and distributable?
Nowadays the increased popularity of alternative distribution licenses such as Creative Commons has made possible for musicians to publish their music online and share it with others while guaranteeing some fundamental rights for themselves.
This phenomenon promoted the birth of several online music directories, whose aim is to collect music which has been voluntarily contributed by independent artists. The songs available in such directories are freely downloadable and users can, for example, utilize them to produce videoclips and more complex audio files (in general for non commercial use).”
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Tags: audio_content, Blog Marketing, conversions, image_search, image_searches, increased_traffic, interactive_marketing, marketers, optimization_technique, podcast, podcasts, search_engine_visibility, transcripts, video_search