A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.

Though this area of SEO is evolving, there has been much written about what an e-commerce site or blog can do to assure that their site can be found and that it displays optimally.

The first considerations should not present any problems if you have employed a simple blog site platform and utilized strict XHTML code. Keep the content short, clean and easy to read on a cell.

“… Mobile search is not trivial. It takes more effort to type a search word or phrase on a mobile device (especially those without a Qwerty keypad) then on the desktop Web. In spite of that time investment, studies show … that 75% of mobile searchers are not willing to browse beyond the second page of search results. With the first mobile results page showing at most 6 items, you can clearly see just how important is for your mobile site to be visible.

Here are some SEO basics for any mobile site:

• Optimize for keywords and short phrases
• Include keywords in title tag, H1’s, H2’s and content
• Think how your title will appear as a mobile bookmark
• Provide keyword-rich anchor text for internal links
• Get indexed. Provide Google Mobile Site Map.

(source)

You will also want to consider registering your site with  services like the recently introduced FeedM8.

“…FeedM8 uses patent-pending technology to enable content to be accessed and read on your cell phone. The intent is to circumvent the necessity for website publishers to create content that’s compatible with several different mobile standards, in order to work across hand-held models. FeedM8 lets you search for content with short codes, and will modify the mobile content to work with your phone, mobile network bandwidth and screen size. Registering for the Publisher Network also lets you join in on the revenue-sharing model that FeedM8 has set up, earning 60% from ad splits and referrals.”

Sphere: Related Content

Tags: blog, compatible, content, desktop, e-commerce, feed, Google, hr, im, indexed, IT, keyword-rich, keywords, KM, launch, link, links, local, mobile, optimization, optimize, PR, publisher, retailer, revenue-sharing, RSS, search, Search Engine Visibility, seo, sse, standards, tech, technology, visibility, website, xhtml, XP

This entry was posted on Tuesday, September 4th, 2007 at 2:45 pm and is filed under Blogging Technology, Search Engine Visibility. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.