Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote […]

It sounds like strange question for a business blogger, but many business bloggers don’t know who their ideal customers are. Not knowing your ideal customer can lead you to make serious errors in your blog marketing strategy, and can cause all kinds of grief in the long term.
Knowing your ideal customer will help you fine-tune […]

What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site […]

Business blogging isn’t an accidental venture. The best business blogs look like they’re unplanned, but they’re really the product of a lot of thought about how a business blog fits into the author’s business objectives.
If you understand how your business blog relates to your business objectives, developing blog marketing and content strategies will become much […]

At the Future of Web Apps (FOWA) conference last week, WordPress founder Matt Mullenweg threw around some interesting numbers and provided some cautionary advice to corporate bloggers.
The interesting statistic he provided is that WordPress supports more than 2.5 million blogs. That’s a huge number, but it doesn’t distinguish between corporate bloggers and personal bloggers. […]

Blog training touches only peripherally on aesthetics, that usually being the domain of your web designer. But, that being said, your approach to site design needs to be more holistic in approach, a thorough evaluation of every element that appears on your home page or landing page - and that includes the often […]

Blog Marketing tips? Well, we have lots of them.
Here are a few that experience has taught us work well for us:

Thoroughly research and collect market intelligence. Keep an eye on the public buzz in order to discern the key differences between your brand and those of your rivals. People tend to discuss products in general […]

First impressions are critical in personal relationships and in first business encounters. You’ll forego touring an open house if the curb appeal is lacking. If your first visit to a store is an exercise in frustration, you are likely not to return even if they are offering an attractive sale.
You don’t get very long to […]

If you decide to accept the risks inherent in a given project, the assumption is that those risks have been addressed with a plan should they ever materialize as jeopardy or loss.
A corporation’s reluctance to pursue a blog marketing strategy derives from a valid concern over viable damage control should an unhappy employee […]