Reap the Rewards of Business Blogging
marketing strategies
Do You Have An RSS Feed?
March 7th, 2008 by Eileen PeckRSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web […]
Adding Video to Your Marketing Mix
July 31st, 2007 by Ann WalkerAdding videos to your menu of online marketing tools is icing on the cake. But first you have to bake the cake. As attractive as videocasting is, much depends on the maturity of your site, your stockpile of optimized content, and the results from your current blog promotion campaigns.
It is not the wisest strategy to […]
Blog Marketing
July 13th, 2007 by Ann WalkerBlog marketing strategies must be informed by continuous review of your analytics. Doing so ensures that your ad campaigns are producing projected traffic and conversions.. Doing so ensures that your ad campaigns are producing projected traffic and conversions. In our last post we described the use of widgets as a business blogging tool that […]
Blog Marketing and Educating Your Buyers
July 11th, 2007 by Ann WalkerBlog marketing strategies seek to supply your customer with an ongoing flow of relevant information about their area of inquiry and interest. If you sell cameras, you are going to provide content designed to educate the buyer in every aspect relevant to photography. If you sell nutritional products, your content is going to be […]
Blog Marketing and Knowing Your Audience
June 20th, 2007 by Ann WalkerBlog marketing begins with knowing your audience. Performancing Metrics is a comprehensive metrics tool and service designed with bloggers in mind. More so, it has the ability to measure data from limitless blogs and across networks, catering to the needs of both large and small sites.
It’s free, easy to use, and will paint a […]
Blog Site Platforms Provide for Marketing Flexibility
June 13th, 2007 by Ann WalkerBlog site platforms, when well designed, are flexible, responsive to your varying marketing requirements. It’s one of the many advantages that business blogging provides over and above a static website. Robert, a methodical, well established book store owner was sold particularly on this flexibility and range of options.
Robert has taken a slow, well considered course […]
Blog Marketing Research Tools
May 25th, 2007 by Ann WalkerBlog marketing starts with research. Blog marketing strategies seek to say what no one else is saying. It is the development of content that distinguishes your brand in clear-cut contrast to your competition. Content starts with research and there is where some companies tend to stumble. Who on staff can do it? Keep it in-house […]
Blog Promotion Madison Avenue Style
May 18th, 2007 by Ann WalkerBlog promotion campaigns that employ podcasting and video casts are proving to be very effective as marketing strategies. Have you ever imagined the commercials that you could create if you had the advertising budget to produce some 30 to 90 second spots on TV?
With a little ingenuity, you can accomplish that particular advertising ambition with […]
Blog Site Services
May 7th, 2007 by Ann WalkerBlog site services begin with research. Research forms the foundational building stone in the construction of blog site platforms and dictates content development and search engine marketing strategies. Research will reveal the language that your customer is inputting into search engines when seeking out your service or product.
That language becomes vital to the development […]



