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Universal McCann Study Shows Strong Growth In Social Media Uptake

April 23rd, 2008 by Eileen Peck

Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent […]