Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. […]

Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a […]

Business blogging was initially viewed with a great deal of skepticism. An associate recalls that after carefully pronouncing the word ‘blog’, that a quizzical expression would immediately register on his listener’s face.
Of course, with the addition of podcast marketing, RSS, video casts and all of the other assets built into an effective blog site platform, […]