The content that you opt to include within your blog must be a perfectly planned, blog marketing strategy.  When a customer first lands at your website, the percentage of them that specifically came to utilize your offered service is small.  Instead, some were linked there from a search engine query based on a keyword you had […]

WordPress has proven itself to be an good program for some to utilize for writing your blog.  It’s a favorite of a high number of individuals and businesses all over the world.  Although WordPress can be a favorable blogging program for those just starting out, it can be slightly remedial for the image you are […]

Many site owners don’t know just  how important frequent posting is to a business blog.

Frequency brings search enginesEach time you post to your blog it brings a search engine to it for indexing, as long as your blog auto-pings, as Blogsites do.
Frequency brings peopleIf you post regularly, your loyal readers will come back regularly
Frequency brings […]

You may wonder why such attention is given to link building, since it seems such a trivial part of a content site.  But, don’t underestimate the importance of SEO and link building for your site.

SEO (search engine optimization)Links to your site, from similar sites (that part is important), and from quality sites (again, very important) […]

Business 2.0 has an article comparing Web 2.0, with the web’s rise and fall of the early 90s.  Some startling revelations from The Return of Monetized Eyeballs.
And with companies like Ford, McDonald’s, and Procter & Gamble
announcing plans to do more Internet advertising, content giants are
eager to buy audiences. In the past year, the New York […]

It’s always interesting to read these debates, especially when you get concrete niche examples like this one:
By the time the cards were designed, printed, and stacked in Gompertz’s Montana barn, it was too late to arrange for wholesale distribution or grab any of the premium online-ad spots for his newly launched Chrismukkah.com site.
Luckily, a Chrismukkah.com […]

This article is the second in a 6 part series.  Part one was written November 4, 2005.

Business blogging is completely different than the conversational, journal-style blogging common on personal and political sites.  Just like in print it is important to think before you write and publish work, you must be careful what you say online.  Your work […]

Being a large company, Hill and Knowlton’s blog should be a great blog, even though large companies often miss the mark.  Yet in the case of Hill and Knowlton, the company has done a great job implementing their corporate blog.
Their content is good, and it’s updated in a timely fashion.  Most days see updates to […]

A great blog is not difficult to create and maintain.  There’s no secret.  Having good content; unique content; relevant content is the key to successful blogging.  Keep your readers informed and you’ll keep your readers. 
Take Healthline, for instance:
"Healthline is a specialized medical search engine that offers high-quality, authoritative information that’s easy to find, even […]

While some consider blogs to be optional right now, in a year no one will argue their necessity for the successful business. Business blogs can set the stage for customer service.  After only a short time of reading your company’s blog your readers will feel like they know you.  Each time they revisit your site […]