If your blog is focused on you and your business, chances are good that your customers aren’t as interested in it as you think they are. The trick to successful corporate blogging is to see your blog as your customers see it. Your customers will appreciate valuable blog content. They won’t spend a whole lot […]

It sounds like strange question for a business blogger, but many business bloggers don’t know who their ideal customers are. Not knowing your ideal customer can lead you to make serious errors in your blog marketing strategy, and can cause all kinds of grief in the long term.
Knowing your ideal customer will help you fine-tune […]

One of the best things you can do for your business blog is to spend a bit of time thinking about it. Lots of business bloggers jump in with both feet, only to find that their blog isn’t producing the site traffic they hoped to see. In this case, it’s easy to get discouraged. […]

Small business owners are developing a big interest in RSS marketing. Business blogging is just hitting stride, and on the horizon are other exciting tools that can improve search engine visibility and draw customers to your site.
Drawing customers to a site is one thing, but how do you keep them coming back? A good RSS […]

The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in […]

Business blogging is becoming a popular topic. Plenty of businesses these days are starting blogs or at least considering it. They do this for many reasons. Some do it so they can interact better with their visitors. Others do it as just another feature to their site. But how can […]

Whenever I ask people who are unfamiliar with blogging, they typically have the same impression about what a blog is. They think of blogs as online journals. Places where people bear their souls and talk a little too much about their personal lives. I quickly point out that is how most blogs were started. Then […]