Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming.  Subscribing to feeds can be somewhat of an addiction.  The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times […]

How often should you post? How long should your posts be? Many factors play into those answers but I like Content Blog’s Amrit Hallan’s treatment of the subject.
“These days it is advised — rightly so — that you should write less, write well, and promote a lot.”
Write less. A good rule of thumb. Being one […]

So. What do you say when you have been away from blogging for awhile? How does one conduct a smooth re-entry? That is what I’m pondering as we resume posting here at RSS Applied. Well, we’ll learn that together, since I’ve found some good suggestions in my search for that very answer.

But first, […]

How often has a customer walked into your office, shook your hand and told you how much he has enjoyed reading your print ads? Or that he makes a point of driving by your billboard everyday? Yes, rhetorical questions, but you get the point. There is absolutely no way you can engage your customers, […]

Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a […]

Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be […]

Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it […]

If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it […]

Really, with terms like “wiki” and “business blogging” and “podcast marketing“, it can be kind of hard to take the Web 2.0 world all too seriously. Especially if you are a CEO and the only thing you associate social media with are bratty teens on MySpace. But, as is the norm with online marketing, […]

The Wall Street Journal gives a good overview on the success that a variety of businesses have achieved via business blogging. And as expected, the assessments are all positive.

Blog Marketing Successes
A forensic accounting expert never had one case come her way via the company website. Her inclusion of blog marketing brought her the search engine […]