While splogs and gossip get all the attention in the blogosphere, maybe they don’t deserve the spotlight?  Ethical Blogging:
It also got me thinking about truth in blogging. There are no rules or regulations that require what you write to be true. That’s part of the freedom of expression and personal voice blogging allows. Still, there […]

On Monday we looked at some great RSS readers/aggregators. 
Today I thought it would make a great deal of sense to look at Google and what they offer RSS users. We’ll look at Yahoo! on Friday.
Google:
The Google ReaderThis web-based reader is simple and easy to use, much like Bloglines, if a little less robust.  Try […]

If you’ve no idea what a SERP is or why it’s important, you should read my Introduction to SEO post:
… large search engines, like Google, MSN, and Yahoo index your content to determine what your site is about. They load the data on your site into their indexes, and then when a searcher enters a […]

In my opinion, the easiest way to get answers on a technical issue from someone at Microsoft is to find the appropriate blogger.
In the old days (see 5 years ago) you could call their PR firm and get results. However, I know that I have called their PR firm, Waggener Edstrom Inc., […]

Easton has produced another helpful blogging list.  In fact, there’s only one thing I’d add to it.
If you really want to be noticed, cultivate your relationships.  Comment, link, podcast, join groups, just take part in the conversation. 
You’d be surprised how many really well traveled blogs are visited by people who ‘connected’ with the author […]

While I can appreciate how difficult it is, firsthand, to be flamed from someone who hides behind the cloak of online invisibility, I have a hard time taking that annoyance from an irritating event in my life to a crime punishable by jail time.  But, now that is exactly what has become the case.
The President’s […]

The benefits of corporate blogging are once again in the news.  The world is finally realizing the power and potential of blogs to change their business.
"When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers," he says. "People like doing business with people, not […]

Why develop a public blog for your company?
Because humanizes you. Microsoft’s Robert Scoble, an enthusiastic blogger, doesn’t speak for Microsoft. However, he represents a voice for Microsoft which isn’t a marketing sales pitch or PR spin. Before Scoble, Microsoft’s customers saw Microsoft the corporation: when they read Scoble, they realize that Microsoft is an […]

This little item came across my desk, “The Art of Business
Blog Writing,” and I was immediately enticed.
As I’ve consulted and written for clients’ websites, I’ve noticed one
question has come up in conversations more often than any other.  “I don’t
know what to write.  How do you come up with ideas for content?”
The question is usually sprung when […]