Reap the Rewards of Business Blogging
blog optimization
Rogue Blog Comments
April 28th, 2008 by Eileen PeckI’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for […]
Is Your Site Spider-Friendly?
April 22nd, 2008 by Eileen PeckSEO is a big determinant of how high your site ranks in search engine results pages. Making sure your site is spider-friendly can help visitors discover your site and your blog more easily.
Search engine spiders “crawl” your pages to find out what’s on your site and to categorize it for placement in search engine […]
Blog Optimization: Are Your Blog Post Titles Hurting You?
April 14th, 2008 by Eileen PeckWhen it comes to blogging, blog post titles have a lot to do with how your blog is seen (and ranked) by the search engines. If all things were equal, clever titles would entice readers, but search engines neither look at blog posts equally, nor are they particularly clever. As hard as it might be, […]
Why Small Businesses Should Blog
April 8th, 2008 by Eileen PeckBlogging is one of the best things to happen to small businesses. Why? Internet marketing isn’t so much about being the biggest business in your field, or spending the most on your advertising and marketing. It is about being found in the right place at the right time.
How many times have you eaten […]
For Consistent Results, Be Consistent!
April 1st, 2008 by Eileen PeckOne of the mistakes bloggers make concerns the frequency of their posts. Your blog traffic will increase substantially if you post consistently. Some bloggers choose the daily posting schedule; others post less frequently, but still manage to maintain a regular posting schedule.
Your best bet is to be consistent, regardless of the posting schedule you […]
Does Your Blog Fit Your Site?
March 26th, 2008 by Eileen PeckThere are many ways to start and support a business blog, but to make your efforts productive, consider how your blog fits into your overall site.
Unfortunately, many business blogs are not truly integrated into a corporate Web site. They look like an afterthought, and optimization efforts suffer as a result. The very best business blogs […]
Four Blog Optimization Tips
March 14th, 2008 by Eileen PeckIf you’re new to business blogging and blog optimization, try developing a limited set of keywords that you can use frequently in your posts. General keywords won’t produce a satisfying search engine result. You’ll need to find descriptive keywords that lead your readers directly to your blog. It’s much better to reach a small […]



