Corporate blogging is quickly coming into its own. The Internet is an awesome medium because it’s so good at putting people directly in touch with one another. Solid corporate blogging strategy takes advantage of this ability, but if not executed well, the results can be disappointing at best, and disastrous at worst.
Corporate blogging is […]

Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The […]

Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product […]

You may have just started a business or you may have been in business for a long time. Either way, in today’s economy, you’re looking for effective strategies for growing your business. It’s no secret that growth will help your business thrive, but that’s much easier said than done in a lagging economy – especially […]

It sounds like strange question for a business blogger, but many business bloggers don’t know who their ideal customers are. Not knowing your ideal customer can lead you to make serious errors in your blog marketing strategy, and can cause all kinds of grief in the long term.
Knowing your ideal customer will help you fine-tune […]

Business blogging isn’t an accidental venture. The best business blogs look like they’re unplanned, but they’re really the product of a lot of thought about how a business blog fits into the author’s business objectives.
If you understand how your business blog relates to your business objectives, developing blog marketing and content strategies will become much […]

One of the best things you can do for your business blog is to spend a bit of time thinking about it. Lots of business bloggers jump in with both feet, only to find that their blog isn’t producing the site traffic they hoped to see. In this case, it’s easy to get discouraged. […]

Business blogging takes time, effort and occasionally, a thick skin. One of the most valuable aspects of business blogging is its ability to put you in direct contact with your customers. Just remember that your customers also want to be in contact with you, too.
A great way to encourage that kind of customer communication is […]

There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that […]

There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It […]