Blog training includes a thorough look at understanding the significance of the data that you retrieve from your analytics program. And just a reminder, Google completes it’s transition to it’s new interface on July 18th. That transition represents only one of the many permutations search engine marketing and analysis is constantly undergoing.

Blog Promotion Strategy Based on Analytics

One of the necessities of any blog promotion strategy is to study those analytics from many different perspectives. We have mentioned micro testing. Here are 3 other essential areas to study.

Bounce Rates

Bounce rates are a great way to measure how people like your website. A bounce is where someone clicks through a link to one of your pages then leaves without going to any other pages. In most analytic programs, this must happen in a set amount of time, like 10 seconds.

If you are getting free traffic from sites, blog comments or whatever, a 60% bounce rate can be normal. It’s free, so don’t panic. However, if you are paying for traffic and it has a bounce rate of over 30%, you need to take a critical look at the factors which effect bounces. Here are the most common:

• Unfocused Ads. Are you bidding on the right keywords? You can get lots of traffic from the words “Free videos”, but if that is not what you are offering, people will bounce.
• Bad page design. What is the first impression for the customer? If your page looks unprofessional, people won’t do business with you. Is your call to action clear and repeated a couple times?

Pages per Visitor

How many pages do your visitors look at on average? This can depend on your site structure etc, but if people are only looking at 1 or 2, this is generally a indicator of bad navigation. I like to see visitors looking at over 4 pages.

Conversions

Make sure you setup some goals on your site. This may be filling in and submitting a form, or purchasing goods etc. Any action which is important to your business is important to track.

Conversions are the ultimate guide to your advertising profitability. Why would you pay for something which has little effect. Be warned, some verticals may have a very long purchase process, so don’t shut off your ads too fast. However, don’t waste money on traffic streams which have no return.

(Source)

Sphere: Related Content

Tags: analytics, Blog Promotion, Blog Training, bounce, conversions, search_engine_marketing

This entry was posted on Monday, July 16th, 2007 at 1:33 pm and is filed under Blog Promotion, Blog Training. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.