Blog Sites for Business
An acquaintance, Peter, is a wealthy businessman in his late sixties who lives in a medium size mid-west city. Peter has a passion for sports cars, Harleys and fine cigars. Peter makes purchases in all three categories regularly and in all of his transactions he locates his desired merchandise online. He rarely visits the websites of his local vendors. He has no reason to. They never change.
How many of your customers are shopping out of town? Those carefully targeted advertising dollars that express themselves in local TV and radio spots are playing to an audience that have tuned them out. That audience is now putting their wish lists into search engines and if your website is not in the top results, you will never see them.
How will blog marketing change that? We’ll go back to Peter. There are several retail establishments in his home town that don’t even show up on his radar or in his online searches because they are not part of the conversation.
Typical of an enthusiast , Peter loves to talk about his passions. He subscribes to the RSS feeds to several blogs that discuss nothing but those topics. As a result, he frequently orders cigars from a small tobacconist in Maine that hosts a lively tobacco blog. The thousands he throws into Harley gear goes to a vendor in California who snagged him by having great Harley content on the company blog. The custom car dealer that he regularly buys from in Texas reeled him in by a great blog on Route 66 and car memorabilia.
Peter didn’t go looking for blogs, he was searching for product, but the search engines like looking for blogs, and the blogs found Peter on the first page of his search results. Meanwhile, back in his hometown, the retailers for these products maintain attractive, static, silent websites. But Peter never shops there.
Tags: Blog Marketing, blogs, business-blogs, search_engines