Blog optimization can help level the playing field when competing with Mr. Big Box. You are the owner of a small fitness concern. You sell nutritional supplements, exercise equipment and training services. Your customers represent a broad cross section of fitness consumers from marathoners to gym owners. You are the sponsor of several fitness competitions and viewed as a fitness and nutrition guru in your market area.

Mr. Big Box is your new competition in town and can probably out spend you dollar for dollar on advertising. You’re not worried and here is why. You have integrated a powerful blog platform in your website that employs, among other blog optimization assets, sound RSS marketing strategies.

Marketing Studies.net points out how, by reproducing Amazon’s utilization of RSS syndication, someone like our Mr. Guru can compete. Here is what Amazon now offers it’s customers that Mr. Guru can easily employ himself.

• You can tag any product you like, including your previous purchases, with a keyword that best describes the product.
• Easily search and access products tagged by others, using the keywords you’re interested in.
• Tags are also used as a way for Amazon to provide you with personalized recommendations.
• The good part is that Amazon now added RSS capabilities to their tags, available through most tag pages.
• Subscribe to RSS feeds for the tags you’re interested in, and get latest product releases that match these tags.
• Use the RSS feeds to display Amazon products on your website, using the appropriate tags, to earn affiliate commissions.
• Share RSS feeds for tags with your friends, as a recommendations vehicle.

Our fitness owner spent years developing a loyal customer base and via RSS feeds he now has a pipeline to their email, their mobile, and their own personal site. The specialized information that our guru is known for is something Mr. Big Box can’t compete with and with the power of a blog optimized site, Mr. Guru has safeguarded his status as a fitness “thought leader” by making that specialized knowledge instantly available to his customers along with product news.

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Tags: Blog Optimization, marketing_studies, rss-marketing, rss_syndication, tagged, tags

This entry was posted on Friday, May 4th, 2007 at 2:42 am and is filed under Blog Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.