What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  […]

Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased […]

When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top.  According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of […]

WordPress has proven itself to be an good program for some to utilize for writing your blog.  It’s a favorite of a high number of individuals and businesses all over the world.  Although WordPress can be a favorable blogging program for those just starting out, it can be slightly remedial for the image you are […]

There is plenty you can do in the realm of blog optimization. Clearly you ought to be linking to your business website and promoting your product/service like crazy. But what do you do with your images? Do you even use images on your blog? Read on, bloggers.
Using images is a brilliant way to employ your […]

“You know, I get completely dumbfounded at conferences sometimes when webmasters ask me things like: “Can Google read my CSS?” I’m like, who gives a shit? Shouldn’t you be more concerned about finding ways to get end users to interact with your web pages, rather than losing sleep over whether a bot can read a […]

Blog optimization for multiple languages is a complex and potentially expensive exercise. O.K., but how bout starting with one language? Small business bloggers in America are increasingly becoming aware of their Hispanic market and wonder how best to design their site and produce blog content that can easily travel the language barrier.
Blog Marketing to […]

Blogs for business that serve as the e-commerce branch of a brick and mortar operation would do well to cater to their online shopper with the idea in mind that they may well be perusing your inventory with the intent of actually getting in their car and driving to your store. Indeed content promotions […]

Blog optimization and achieving high search engine visibility is not a one shot proposition, as any company establishing their online presence can attest to. Many small businesses recognize the necessity and benefits of implementing a blog site platform to secure and advance their online presence through blog marketing, podcasting, etc. The question that ultimately arises […]

Blog optimization requires that you learn the language that your customer is using when seeking you out. After you have developed a “lexicon” of keywords and keyword phrases that are representative of you customers’ “lingo”, you have opened the door to the power of “pull” advertising. Your optimized site will pull your customer towards you, […]