What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  […]

I ran across an interesting blog post about the value of blogging. The post is from Rick Spence, a marketer and blogger in Canada. Although his post is long, it’s worth the time to read it. He details why business blogging is so effective and what it will and won’t do for […]

Last week I posted on the importance of link building, and today I would like to expand on that topic a bit.  The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There […]

The content that you opt to include within your blog must be a perfectly planned, blog marketing strategy.  When a customer first lands at your website, the percentage of them that specifically came to utilize your offered service is small.  Instead, some were linked there from a search engine query based on a keyword you had […]

Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is […]

At the Blended Search Revolution at SMX, Google’s David Bailey spoke on the topic of Google’s Universal Search.  When asked about SEO as it relates to Universal Search, Bailey responded “Well web results are still the primary results at Google and not backup, but Universal complements this listing.”
Bailey divulged a few tips that will help […]

Detailed blog marketing facts can be found at Daily Blog Tips.
You may have heard the phrase Search Engine Optimization (SEO) from your marketing consultant or from other business owners, but what is it?  You want your weblog and site to have frequent visitors, and SEO-friendly content will help you achieve this.  It will probably be helpful […]

Utilizing tags in conjunction with your blog is a crucial method to get your blog postings recognized through a search engine.  So what are tags?  Put simply, tags are keywords about the main ideas in your blog entry.  They need to describe your post specifically, but without being too “wordy.”  If you plan to use […]

Just yesterday, Marketing Journal came out with a blog taken from Ryan P. Allis’s book “Zero to One Million” called The 20 Keys to Online Marketing.  Although all 20 items (which can be viewed by clicking on the link above) are quite relevant to the topic of blog marketing, it is more pertinent to take […]

So. What do you say when you have been away from blogging for awhile? How does one conduct a smooth re-entry? That is what I’m pondering as we resume posting here at RSS Applied. Well, we’ll learn that together, since I’ve found some good suggestions in my search for that very answer.

But first, […]