Creating value is key to an online marketing strategy. Most Web sites are sales pitches, and what’s the value in that? Some businesses look at their Web sites like they’re electronic billboards. You can do that to your Web site if you want to, but the problem with doing that is that once your […]

As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog.  Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business.  But once it is out there, how do you know how well it is […]

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  […]

Last week I posted on the importance of link building, and today I would like to expand on that topic a bit.  The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There […]

The two questions that many readers may be wondering when it comes to today’s topic are:

What is custom branding and design?
Why is it important to my business blog?

A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom […]

At the Blended Search Revolution at SMX, Google’s David Bailey spoke on the topic of Google’s Universal Search.  When asked about SEO as it relates to Universal Search, Bailey responded “Well web results are still the primary results at Google and not backup, but Universal complements this listing.”
Bailey divulged a few tips that will help […]

Although in the grand scheme of things, RSS feeds are novel additions to the World Wide Web, the fact of the matter is that they are not going anywhere anytime soon, if ever.  They have become a welcome aid to many businesses because they offer a way to get significant information to customers fast.
Remember the […]

Have you ever noticed how news sites, article sites, and blogs often have a higher google page rank than other internet sites? Have you ever wondered why? It really comes down to content. With search engines, content is king! As such, blog marketing can help you keep your content fresh, and […]

As they say, when you’ve got lemons, make lemonade. When blog marketing novices first begin blogging they are concerned that they will not get any comments, simultaneous to being concerned that the comments will be negative.It seems that everyone has heard wild and crazy stories about “trolls”. Trolls are simple - they go away when […]

The technology that promotes your site, i.e., blog site platforms, XML/RSS, podcasts, videos, etc., is always subject to change. Certainly, if you have been exploring the possibilities of blog marketing for your small business, you no doubt have read about Google’s transition to universal search and the growing emphasis on vertical search, suggesting […]