There’s no way around it: blogging takes time. When it comes to blog marketing, one question that comes up a great deal is authenticity. Can a blog authored by a professional writer achieve the same authenticity as one written by the CEO?
Yes. The perspective of the writer may be different, but that’s true regardless of […]

Blog marketing for business isn’t rocket science when you get down to the essentials. Think about your own reading habits online.
Why Do You Subscribe to an RSS Feed?
What is it that prompts you to look for that little orange RSS subscription button after reading a blog entry? What is it that makes you want to […]

Microsoft has landed itself in hot water, again, among the blogosphere and public in general after it offered to pay a blogger to edit certain Wikipedia articles in their favor.

Wikipedia is a collaborative encyclopedia - anyone can add or edit almost anything on the site. The chaos of such a method is maintained in […]

Whether you have a personal blog or a business blog, you cannot overlook the importance of contact information and information about you and your site.
Why is contact information so important? Aside from the obvious way of contacting you, it adds some legitimacy to your site. Pair it with more ways to contact you and […]

At some point, someone somewhere will leave a comment about your company on your blog or someone else’s blog. How do you respond effectively to those comments?
Here are the three rules for responding effectively to comments:

Respond quickly
Be human
Follow up to ensure resolution

The best way to make a great impression is to respond to a comment in […]