Being a blogger does not mean being a writer.You wouldn’t be a small business owner without a story (your product/service) and passion to tell (sell) it. The hesitancy to blog can easily be overcome by realizing that business blogs provide yet another means for you to tell your story passionately, another opportunity not only to educate the client about your product or service, but to provide a full spectrum of related information.

“Many businesses approach blogging as a way to educate people and build brand awareness without a second thought, initially, about sales.

Donna Miller, of Gourmetstation.com, said her initial goal in starting a blog was to extend her brand “through value-added content dealing with food and international culture…We never expected the blog to generate transactions, but it does,” Miller said. “It also improved our search rankings, which was not expected.”

Selling, done right, is educational. Gaining a customer’s attention by providing that customer with valuable information is something that you do everyday. Thus, if you sell real estate, you’ll post on regional information, financing tips, trailing spouse relocation services, interior decorating. If you sell luxury yachts, you’ll cover the local boating scene and related nautical material.

Blog posts are simply made of the “stuff” of your everyday conversation, typed instead of spoken. In doing so, your posts will naturally be full of keywords related to your field, boosting your search engine ranking, thus visibility.

“Jason Billingsley, vice president of marketing for ecommerce software company Elastic Path, says blogs also give businesses the opportunity to associate their websites with popular keywords related to products and services.”

“People come to the blog to read interesting stuff,” said Hussey, “but you are allowed to earn a living and still blog.”
(Source)

A business blog is not about being a “writer”. A business blog is about being what you are already; an informed and passionate advocate for your product and your field of endeavor.

Tags: added_content, blog, Blog Promotion, build_brand_awareness, business-blog, business-blogging, search_rankings, tell_your_story

This entry was posted on Monday, April 30th, 2007 at 2:37 am and is filed under Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.