The content that you opt to include within your blog must be a perfectly planned, blog marketing strategy.  When a customer first lands at your website, the percentage of them that specifically came to utilize your offered service is small.  Instead, some were linked there from a search engine query based on a keyword you had strategically placed in one of your blog posts, some were linked to your site from another site, or any of the other various ways they happened upon your site.  Now, how long can you keep them there?

A study done by Keynote Systems revealed that the more time a customer stayed on a site, the higher the chance that they were to make a purchase.  So, that begs the question, how do you keep your potential customers on your site long enough to peak their interest?  That answer can be summed up with two words - relevant content.

A potential customer is going to want to know about whatever it is they may purchase.  That may seem like a no-brainer, but if your blog does not point out specifics about why the consumer should do business with your company, it’s very likely they will leave your site and go on to the next one that does.  That doesn’t mean that each blog entry is a product description.  It just has to come back to your product or service in some way.  Remember, the whole point of this process is blog promotion.  Your goal is to promote your blog in a way that entices the buyer, in the hopes that they will utilize your service. 

Sphere: Related Content

Tags: blog, Blog Marketing, Blog Promotion, Business, company, content, engagement, fm, hr, im, IT, link, marketing, online, PR, Promotion, purchase, relevant, RSS, search, study, website

This entry was posted on Friday, February 29th, 2008 at 6:49 am and is filed under Blog Promotion. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.