Just want to touch on two recently posted topics; web analytics and social media marketing.

Microsoft to Introduce New Web Analytics Tool

We posted on the importance of using your Google analytics, or a comparable tool, to determine the effectiveness of your various blog marketing campaigns and to determine the strength of your search engine visibility. We also talked of the importance of confirming that the numbers translate as a successful execution of a specific campaign goal. High traffic counts are desirable but, the ultimate objective is reaching the goal the campaign was designed to achieve, be it newsletter sign-ups, podcast downloads or a dollar amount in successful conversions.

Microsoft is said to be introducing a new analytics tool this summer that may go towards further refining your data.

“The reports indicate that a beta version of this tool, code-named “Gatineau,” is scheduled for this summer, and will enable users to filter web traffic by age and gender demographics. This specific data will be coming from users’ Windows Live profiles, and will remain unconnected with users’ personal information such as name or email address. Nevertheless, some privacy issues could come into play, regarding the manner in which demographic data is acquired and utilized for statistical purposes.”
(Source)
Image Source/Mashable.com

Gender Specific Social Media Marketing

We also touched on  getting your feet wet with social media marketing. There is a new contender in the field that might be of great interest to female entrepreneurs and blog marketers.

“A new social bookmarking site has entered the fray aiming to be a social booking marking site of choice for women. It’s called Sk*rt, and co-founder Gabrielle Blair calls it a “she-inspired version of Digg.”
[..]
“Here’s the gist: Sk*rt is an online media ranking site created for and by women, featuring topics women dig,” Blair writes. A check of Sk*rt’s front page as I write finds links to blogging, bras, autism, and a photo essay of pregnant women.”
(source)

Sphere: Related Content

Tags: Blog Marketing, female_entrepreneurs, gender_specific, google_analytics, marketing_campaigns, media_marketing, search_engine_visibility, traffic_counts, web_analytics

This entry was posted on Tuesday, July 31st, 2007 at 1:34 pm and is filed under Content Promotion Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.