Search engine visibility is the lifeblood of doing business online. Social media, blogging, and RSS - the buzzword trifecta - improve search engine visibility.  Social media sites provide high-ranking links back to your site, and it’s under your control.  However, buying decisions online are no longer the sole domain of search engines.  “Shopping” continues to become more and more social, and now that people are becoming increasingly more connected online having your brand be “socially” visible has become just as ciritical.

According to Joe Kraus of Google, shopping becoming increasingly social is now the norm, as people expect sites to offer social options.  Feedback from trusted people is rated more valuable in the buying process than search engine results, and when you can post a question to your Facebook friends or on your Twitter account and receive quick feedback from individuals you’re already connected to - it’s worth more than random internet search results.

Social visibility is now more valuable than just it’s SEO benefits.  Make sure your social media marketing strategy has benefits beyond just additional search engine visibility.

Tags: Search Engine Visibility, Social Media Marketing, social-marketing

This entry was posted on Monday, June 23rd, 2008 at 8:05 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.