It can be difficult to find blog results in a standard search. Only those that are very highly ranked and keyword optimized show up in the top ten. Which leaves a whole lot of popular blogs out in the cold….unless you use a blog search engine to find them. And used correctly, is a great source for blog promotion.

There are two ways these search engines can increase your visibility and build readership. First, it is a directory listing. One that is likely to result in more exposure than an average search. Two of my favorites are Google Blog Search and Technorati Blog Search. Make sure that you have a listing in both.

The second way is through building connections, both with bloggers and readers. Many blogs share links with similar sites, create specialty google searches for a series of sites, even share guest posts…all of these things increase your visibility with your target audience. Leaving comments and connecting with other readers is also a way to connect with people you know will be interested in your offering.

Using blog search engines to connect with writers and readers is a very easy strategy for increasing visibility and building readership. It is a must have strategy in your blog marketing plan.

Tags: Blog Promotion, google blog search, Search Engine Visibility, technorati

This entry was posted on Friday, March 6th, 2009 at 7:28 am and is filed under Blog Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.