Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote your blog is to use blog directories.

Listing your blog in blog directories is akin to listing your site in search engines. Your blog can still be found in search engines, but blog directories are set up specifically to help readers find blogs.

Each blog directory has a submission process. In most cases, the blog directory will list your blog within a few days of submission. Blog directories offer many advantages, but a big one is the fact that most search engines routinely index blog directories. Once your blog is in a directory that’s indexed by search engines, your blog ends up in the search engine. Blog directory listings won’t get you a first-page placement in the search engines. You can get that if that’s your goal, but you have to work at it. Prime search engine results come over time from steady traffic, quality blog posts, good fresh content, good optimization, good promotion and hard work on your part.

Listing in blog directories can help you publicize your blog and find readers who are interested in your content. Some directories offer basic listing services at low or no cost, and offer an upgraded or premium listing that provides detailed statistics about the number of readers your blog is attracting. Other blog directories offer services strictly on a paid basis. Some blog directories are free and make their money by offering premium blog hosting services. Most blog directories also offer services for video bloggers and podcasters who are looking to publicize and distribute their feeds.

Blog directories don’t offer the only way to promote your blog, but they can offer the ability to publicize your blog site effectively and give your blog some access to the major search engines.

Photo Credit: Carl Dwyer

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This entry was posted on Tuesday, April 15th, 2008 at 6:00 am and is filed under Blog Promotion. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.