When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.

Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, products and services online. The top search engine of choice: Google.

Nielsen/NetRatings ranked Google first in search popularity for the month of July having received 53.3% of the total online search share, highly outranking its top competitor Yahoo at only 20.1%. Millions of searches are performed through Google each month, and billions of results are found. One of the best ways you can ensure that you will be found within all of this hodgepodge is to market your website via smart blogging.

Back Links

A blog can be used to build the number of back links leading to your website. After all, a blog not used to link to your website is simply a waste of time! Use your time wisely. Link to your website often and build up that keyword usage! Anchor those keywords to your site to build your online visibility and credibility with Google and the other search engines.

If you can’t catch Google’s attention, whose attention are you catching? It’s time you start sucking up to the boss; be the ultimate teacher’s pet; blog to Google’s standards and up the ante against your competition.

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This entry was posted on Friday, August 31st, 2007 at 10:00 am and is filed under Search Engine Visibility. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.