<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.

Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long boot camp involves
a mix of presentations by Forrester analysts, hands-on exercises, and a closing
panel from some top technology providers. A full
agenda is available on the event description.

Date: Monday, October 23, 2006
Location: Chicago, IL

Forrester’s
Consumer Forum 2006: Humanizing The Digital Experience. This two-day
conference features a mix of executives from companies like McDonald’s and Crispin
Porter + Bogusky, Forrester analysts, and break-out panels that will look at
how brands are humanizing the digital experience. I like to think of it as
shifting our perspective from creating sites and technologies for “users” to building
experiences and relationships with “people” and “communities”. I’ll be leading
a break-out track on social computing, as well as a main-tent panel session on “Social
Computing And The Consumer-Generated Experience”. 

Here are some of the key questions we’ll be addressing:

• How are mobile devices and social computing — such as blogs, RSS, and social networking — changing consumers’ expectations of the digital experience?
• How does the convergence of digital and personal environments — as in the cases of networked homes and socially connected, device-loving teens — change consumers’ expectations of brand marketing?
• How should companies use technologies to create emotional connections with consumers?
• Which emerging technologies — interactive TV, video, mobile devices, behavioral targeting — hold the most promise for creating a more "human" digital experience?
• How does technology help retailers and consumer products manufacturers humanize the
       brick-and-mortar shopping experience?
• What are examples of digital content, function, tone, and imagery that appeal to consumers’ emotions?
• How do brands stimulate word-of-mouth marketing through entertaining, intuitive, or otherwise "human" experiences?
• How do companies monetize the value of a good experience?

Dates: Tuesday and Wednesday, October 24-25^th
Location: Chicago, IL

</Shameless plug>

Tags: 2006, adi, blog, blogs, brand, conference, consumers, content, convergence, executive, feed, Feedburner, feeds, flare, hr, im, IT, marketing, mobile, monetize, networking, ping, podcast, podcasting, PR, retailer, RSS, shop, target, targeting, tech, technology, video, XP

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