You know what terms and phrases you WANT to market, but what is causing people to click through to your website? Here are a couple of tips that can help you blog smarter, leading to more click-throughs for your blog and better relevance where it matters.

Analytics - Google Analytics, Webtrends, Omniture, and many others provide you thorough analysis of your traffic. Two important stats to watch are which blog posts generate the most clicks, and which blog posts were your most popular entry pages. Use these statistics to identify topics to write about more frequently.

Technorati - Technorati displays the most popular terms on the main page. This is invaluable to bloggers who want to earn clicks by leveraging popular terms in blog titles. Try to combine the most popular keywords with topics that are critical to your brand or marketing concepts.

It’s one thing to optimize your blog for keywords that are important to you, but it’s also important that you identify keyword strategies to increase and diversify your audience. Happy blogging.

Tags: Blog Optimization, Blog Training, blogging-best-practices, business-blogging

This entry was posted on Monday, June 30th, 2008 at 5:59 am and is filed under Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.