You currently blog, and you probably Twitter - so what’s the deal with Tumblr and why should you use it? Micro-blogging sites like Twitter, Jaiku, and Tumblr are great extensions of your blog - but are not meant to be a replacement. In fact, micro-blogging is valuable to a blogger because it’s a great way to build a social audience and drive traffic to your blog. Twitter is wildly popular, Jaiku is still under invite only status until the Google acquisition is complete, but Tumblr keeps growing as well and provides and interesting blend of full on blogging with social networking. You can follow other Tumblrs, link to your existing blog, and it’s easy to update from your mobile.

The real positive behind Tumblr is the rich media capabilities that support posts with video, flash, and images. This is a phenomenal way to socialize the rich media work you are doing like your vlog, video podcast, audio podcast, or recorded webinars. It’s so easy to get bogged down in media overload, and not everyone has the time to leverage all of these tools. But Tumblr offers a real benefit to the business blogger by providing a social platform with rich media capabilities to extend the reach of their blog - and obviously, extend their brand.

If you offer video or audio podcasts, flash demos of your product, or other types of rich media that would be valuable to share - then definitely find the time to use Tumblr and start building a network of followers.

Tags: microsoft-bloggers, podcasting, social-blogging, tumblr, twitter

This entry was posted on Thursday, June 26th, 2008 at 5:59 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.