In my last post, “Truth Blogging,” I briefly scratched the surface of Foucault’s notion of power in terms of search engine visibility. In this post, I would like to delve a little deeper: I would like to consider Foucault’s notion of power in relation to truth-via-blogging. And I would like to consider truth-via-blogging in terms of what’s hot/what’s not rather than facts, which is how I would typically consider truth on any given day.

The blogosphere is not an objective realm: it was never meant to be. Considering this, I fear I may be contradicting myself: at the outset of this paragraph, I provided two seemingly objective assertions, which may or may not be considered true by my readers. And that is the predicament I face as a blogger: is what I write true in terms of what’s hot/what’s not? or am I simply asserting my unpopular opinion?

If what I write is true in terms of what’s hot/what’s not (rather than fact), will I achieve more popularity among my readers?

And who are my readers? Insofar as business blogs are concerned, I only know my readers in terms of what’s popular (throughout the blogosphere, throughout cyberspace). Are rumors popular among my readers? Are those rumors adopted as truths by my readers? if so, should I adopt them as truths? And if I adopt them as truths, will I increase my readership?

I suppose that depends on my business.

Tags: blogosphere, business-blogging, Search Engine Visibility

This entry was posted on Thursday, April 12th, 2007 at 1:17 am and is filed under Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.