While perusing a list of “52 of the Best Ways to Promote Your Blog and Your Business” by Mark White, I arrived at #52–”Write great content that people will want to read, recommend and link to!”–and I was reminded of Michel Foucault’s Power/Knowledge, a collection of interviews and other writings. In it, Foucault writes, “We are subjected to the production of truth through power and we cannot exercise power except through the production of truth.”

Here, I would like to interpret Foucault’s words in terms of business blogging and blog promotion. To begin, I would like to interpret, if I may, Foucault’s notion of power in terms of search engine visibility. For example, if I run a Google blog search sorted by relevance for “blogging” and ScienceBlogs appears at the top of the list, chances are ScienceBlogs has a bit more power than any other blog insofar as the keyword “blogging” is concerned at that particular moment in time: “If they’re at the top, they must know what they’re talking about, right?” Though the scientific community can certainly be trusted to know what it’s talking about with respect to certain topics, does it know about blogging? Or does “blogging” simply appear more often in that particular post than any other post?

In a blogosphere where truth changes depending on whether or not the most popular, and therefore the most powerful, blogs agree, it seems to me that one of the best business blog promotion strategies is to keep an eye on what truths are emerging and to adapt by writing “great content that people will want to read, recommend and link to!”

Tags: Blog Promotion, blogging, blogosphere, business-blogging, Search Engine Visibility

This entry was posted on Tuesday, April 10th, 2007 at 1:23 pm and is filed under Content Promotion Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.