I ran across an interesting blog post about the value of blogging. The post is from Rick Spence, a marketer and blogger in Canada. Although his post is long, it’s worth the time to read it. He details why business blogging is so effective and what it will and won’t do for a site.

He talks about his experience with a firm he’s doing some consulting work for. The firm has not yet decided to get into business blogging, even though Spence thinks they’d be a good candidate for it. Spence’s point is that by working with this company, and explaining the value of blogging, he has armed himself with a powerful tool: a coherent explanation of why blog marketing works.

Spence’s post is a decent representation of what business blogging should be: a personalized, intelligent conversation with your readership. Blog marketing doesn’t give away the company secrets, jeopardize sales, and probably won’t be a direct line to business executives. But blog marketing does reach the market you most want to reach. According to Spence:

“Blogs help companies communicate on a new level with the people who matter to them.”

The real power of blog marketing is what it does for your search engine visibility, credibility and value in a marketplace where those things are often lacking. It also helps you build a trail for those readers who are most interested in what you have to say and allows them to find you when they’re ready for you.

Photo Credit: Kim Hattaway

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Tags: blog, Blog Marketing, blogger, blogging, blogs, Business, company, content, credibility, executive, hr, im, intel, IT, marketing, PR, reader, readers, RSS, sales, search, Search Engine Visibility, small_business, visibility, XP

This entry was posted on Wednesday, March 5th, 2008 at 6:59 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.