Advertisers spend big bucks online and they hate nothing worse than click fraud.  However, a study has recently found that Click Fraud is costing us hundreds of millions of dollars a year. 
So researchers at information-industry researcher
Outsell set out to find out just how costly click fraud may be. Their
finding: The practice cost as much [...]

Jensense is looking for a few more guests for her upcoming Click This!. She’s specifically looking for a few people to discuss the hot topics, like scaping and being banned from YPN or Adsense.
This is an episode that those of you who are affected by the world of online advertising shouldn’t miss.  Here are the [...]

Yahoo! Publisher Network has recently made the news for killing some publisher accounts that utilized MySpace to show their ads.  This was an attractive strategy as YPN’s clicks are often 2 or 3 times as hefty as AdSense ads. 
However, because AdSense seems more relevant, it still seems to be more effective on a traditional [...]

In a NYTimes article over the weekend, a surprising comment, not really the focus of the story, is becoming the story for the blogosphere.
Google.com and the company’s foreign search sites contribute more to Google’s bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, [...]