What comes to mind when you hear the word blog? Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader? That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of. [...]
Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.
One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]
Corporations have been implementing internal blogs, RSS publishing and there is even some experimentation with micro-blogging, ala Twitter. Yet many still are hesitating at the gate as to whether they will make an entry into corporate blogging.
Marriott Corporate Blog
There can be no predicting how each corporate voice will be judged, outside of the standard litmus [...]
Your pizza is a hometown legend. You have about a dozen restaurants locally and you want to solidify your leadership in the market, further extend your brand and leverage your operation with a view of possibly expanding throughout a tri-state region. What should your website involve to achieve this?
Building a Site That Achieves Results
XML/RSS
A website [...]
Business blogging, podcasting, social media marketing, videocasts are only some of the tools available for both the budget conscious entrepreneur or the corporate giant. Your future marketing campaigns will likely involve a mixture of all of these, often in combination with offline media.
Marketing Across Media Channels
Shani Reardon at Mediapost.com counsels…
“..Looking at the big picture,…implementing [...]
Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.
Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , [...]
Blog site platforms utilizing the newest Web 2.0 technology are worth their marketing weight in gold. Case in point.
“The YouTube announcement [for the iPhone] is an embodiment of Google’s technology that is hardwired into the iPhone,” said Stephen Arnold, author of a book on Google, in an interview. “There will be more of Googleplex to [...]
Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]
YouTube has announced that it is going to reward its users for choosing to host videos with them by enabling a revenue share system.
Chad Hurley, co-founder of YouTube, said Saturday that the wildly successful site will start sharing revenue with its millions of users.
Hurley, who along with the site’s co-founders sold YouTube to Google [...]
The rise of new media technology is not only providing extended promotional resourcing to corporate marketing campaigns and entertaining the masses, it is turning the tables on established media businesses. You may have heard about YouTube’s availability to a disgruntled former employee of Lockheed Martin, a military contracting business, to report his first-hand witness of deficiencies [...]