Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]

Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is [...]

Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]

When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]

Yahoo Pipes is a free tool provided by Yahoo! that enables you to "mashup" technologies.
There are a lot of things you can do with Pipes. Most involve manipulations of RSS feeds - text, images, video. The intention is to be able to create a new RSS feed from one or more other RSS feeds.
For [...]

I gave Yahoo Pipes, the new RSS mashup online tool, a try last week. And I couldn’t disagree more with Anil Dash’s assessment that it would make it possible for non-experts to create new web services.
Granted, the interface uses drag-and-drop ease, thanks to Ajax. But that doesn’t make it any easier. Because it is [...]

Charlene Li’s Blog - Charlene Li’s Blog
IT Conversations - IT Conversations
Web Ink Now - How innovative marketers use digital information to turn online browsers into buyers.
Business Blogging - Yahoo! News - Search Results for Business Blogging.
Social Media News - The latest news about the social medai.
RSS Marketing - Google News - Search Results for RSS [...]

Every so often marketers that play a role in maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization, or SEO to the cyberworld. [...]

While Google agreed to a similar settlement earlier this year, the details varied considerably to what Google agreed to provide.  Google agreed to give out search credits, while Yahoo was willing to give search credits or cash vouchers.
There is some disagreement as to what is considered click fraud.  Some say any clicks made by people [...]

We’ve all seen it happen.  You search for a company’s name on Google, only to find comptitors have purchased their name as a keyword and are using their name to solicit business.
It’s not fair, but companies do it every day.  However, one dating site is trying to stop some search companies from taking part in [...]