Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]
Blog promotion can come in a variety of ways. You can promote your blog via directories and catalogs, via links in forums that are related to your subject matter, word-of-mouth in communities that are interested in your business area, and through other blogs.
The Wall Street Journal ran an article yesterday (unfortunately, it’s available only [...]
There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]
As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog. Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business. But once it is out there, how do you know how well it is [...]
What comes to mind when you hear the word blog? Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader? That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of. [...]
I ran across an interesting blog post about the value of blogging. The post is from Rick Spence, a marketer and blogger in Canada. Although his post is long, it’s worth the time to read it. He details why business blogging is so effective and what it will and won’t do for [...]
Last week I posted on the importance of link building, and today I would like to expand on that topic a bit. The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]
Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased [...]
Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is [...]