I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]

New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

You may have just started a business or you may have been in business for a long time. Either way, in today’s economy, you’re looking for effective strategies for growing your business. It’s no secret that growth will help your business thrive, but that’s much easier said than done in a lagging economy – especially [...]

Blogging is one of the best things to happen to small businesses. Why? Internet marketing isn’t so much about being the biggest business in your field, or spending the most on your advertising and marketing. It is about being found in the right place at the right time.
How many times have you eaten [...]

There’s a (long!) blog written by Amanda Lewis on the Yale Herald site regarding self-promotion as it relates to blogs. Although she takes her time, she does a decent job of covering the basics of self-promotion and the benefits that come from doing it well.
The piece is written from a student perspective, but don’t discard [...]

One of the mistakes bloggers make concerns the frequency of their posts. Your blog traffic will increase substantially if you post consistently. Some bloggers choose the daily posting schedule; others post less frequently, but still manage to maintain a regular posting schedule.
Your best bet is to be consistent, regardless of the posting schedule you [...]

It sounds like strange question for a business blogger, but many business bloggers don’t know who their ideal customers are. Not knowing your ideal customer can lead you to make serious errors in your blog marketing strategy, and can cause all kinds of grief in the long term.
Knowing your ideal customer will help you fine-tune [...]

To make the most of business blogging, you’ll need to commit some time and energy toward learning good blogging techniques. While your blog content should focus on your audience, you’ll want to stay mindful of the opportunities you’ll have to promote, optimize and market your blog.
A good training course can help you recognize and manage [...]