One of the most potent forms of marketing is word-of-mouth (WOM) marketing. This is marketing that relies on clients to spread the news about a product or service. Blogs and RSS technology make excellent tools as part of WOM marketing. RSS blogging allows subscribers to learn about products and services written about in blogs. Umbria, [...]

There are few marketing concepts that are more effective than a successful word of mouth marketing campaign. However, an unsuccessful word of mouth marketing campaign is utterly useless and can actually be damaging to your business’ reputation.
WOM advertising is relatively cheap, usually costing no more than the labor of your team.  If there is any [...]